the works.
advertorials & publications
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
-David Ogilvy
Advertising isn't a science. It's Persuasion.
And persuasion is an art.
advertising design
-Bill Bernbach
interactive
If there were prerequisite for the future successful digital creative, it would be the passion for discovery.
-John Maeda
photography
A good snapshot s​tops a moment​ from running away.
TVC & Videos
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise
fire-extinguishers, open with the fire.
-David Ogilvy
Even if you can’t draw,
do a little doodle or rip an illustration from a magazine – these visuals will help bring your idea to life.
illustrations
-John Emerling